Fab
Features, benefits, advantages. Let's go back to basics here with a traditional sales approach that is still relevant today, but has been described since its inception. However, this goes back to the old adage that people are more receptive to what a product can do for them, aka: what's in it for me (WIIFM)?
Meanings of Fab
Fantastic (beautiful or spectacular).
A manufacturing facility that manufactures items, especially silicon chips.
Manufacturing, especially in the context of factories.
Sentences of Fab
Next year, the chip factory will double production.
It uses digital data from a computer to "manufacture" products and models of new products.
